Thursday, June 17, 2010

Transitioning Loyalty to Another Media - Hamish and Andy

I knew this was going to smash it big when I was listening to the radio on the way home from work last night. Usually TV shows get a 10 second promo before the news or a one page advertisement in the paper next to the TV guide but Hamish and Andy's radio show shamelessly plugged the "Caravan of Courage" TV show. Their massively successful radio program has a very loyal following and it was no surprise when H&A made it known the Caravan was on Ten, everyone locked in their heads to tune in. They also got some help from Ten's 7PM project, a news program aimed at Generation Y which everyone said would fail but continues to rate very well.

Hamish and Andy are definitely setting themselves for a switch to television soon and if the ratings from last night are any guide, Ten may have a fight on their hands to keep Hamish and Andy.

Thursday’s ratings:
1. Masterchef Ten 1.829m
2. Hamish and Andy’s Caravan of Courage Ten 1.749m
3. Seven News Seven 1.382m
4. Today Tonight Seven 1.308m
5. Nine News Nine 1.231m
6. A Current Affair Nine 1.154m
7. ABC News ABC 1.123m
8. Sea Patrol Nine 1.101m
9. Two and a Half Men Nine 1.056m
10. Law and Order: SVU Ten 1.053m
11. Home and Away Seven 1.009m
12. The 7PM Project Ten 0.933m
13. Getaway Nine 0.891m
14. Ten News Ten 0.884m
15. The Footy Show Nine 0.729m

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