My favourite form of advertising is when advertising challenges the daily grind and presents a more viable, innovative alternative. Of course each advertiser wants to answer the question "Why?" for the consumer and one of the best ways is to get into everyone's daily schedule to engage them where they are. That's why I love guerilla marketing and this example here put out by Volkswagon which confronts everyday people going about their daily lives with an alternative way through life.
What similar ads have you seen around? leave a comment and a link :)
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