Thursday, June 10, 2010

MLC demonstrates a sign of the times

Effective advertisements reflect the sign of the times and one ad that does this well is the MLC ad about income protection. It starts off with a young couple talking at home with the guy on a laptop. The girl asks him about considering income protection insurance and he changes the subject by talking about the video he found on the internet about some elephant who dances or something. She gets distracted and eventually gives in to his beckoning to check out his discovery on the internet. The advertisement says "Isn't it funny how we make the time to talk about some things but not things that are important?" I am quite sure many of us didn't even realise that this ad made us consider the possibility of income protection insurance.

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