Saturday, March 1, 2014

Mango Heist - Nandos Admits PR Campaign

With the help of a small country town that would benefit from millions of dollars worth of free advertising, Nando's undertook a raid on one of Australia's greatest landmarks - the Giant Mango from Bowen. Under the cover of darkness, the Mango was taken, leaving the media the next day speculating how such a large monument could be "stolen" overnight. The news traveled to places that wouldn't even know where to put Sydney on the map of Australia and the other day, Nando's owned up to the PR stunt to launch their Mango and Lime sauce for their peri-peri chicken.

Nandos specialises in guerilla advertising with campaigns aimed at the national consciousness whether Australia is talking about a corrupt politician or a drug smuggler. Everything can become advertising nirvana for Nandos.

Great strategy Nandos.