Why Social Networking skills are essential in Australia

A Nielson survey has revealed that Australians are the most social network savvy people in the world. Australians on average spent more time using Facebook and Twitter than the US and UK for example. 

Country	Unique Audience (000)	Time per Person (hh:mm:ss)
United States	142,052	6:09:13
Japan	46,558	2:50:21
Brazil	31,345	4:33:10
United Kingdom	29,129	6:07:54
Germany	28,057	4:11:45
France	26,786	4:04:39
Spain	19,456	5:30:55
Italy	18,256	6:00:07
Australia	9,895	6:52:28
Switzerland	2,451	3:54:34
Source: The Nielsen Company

Read the blog entry on the Nielson website here.

Trying to catch a falling star

It's almost midnight and I just had to blog about the Lotterywest ad campaign that has been running in the past few weeks. I realised that the last blog entry was about Lotterywest but that is purely coincidental. Have a look at the video below and see what you think. What makes it so good? Catchy song which sticks in your head (that's why I'm here), great storyline and emphasizes Lotterywest's subtle role in helping community. There are not many ads that you don't get bored of watching.. I am not sure if it is already but I think this ad makes for a great ad for cinemas. Great strategy once again to Lotterywest.. kinda explains why they decided not to require naming rights for Perth's Australia Day Skyshow.