This is how you launch a new product - iiNET

I'm not from Scottsdale but after reading the letter that Scottsdale people got from iiNET, a part of me wishes I was there. One of the things people are usually most proud of is the suburb in which they live. So when you get a letter from the country's third biggest internet provider like the one below, what is your likely response?

I've always thought that local shops do not take advantage of their geographical advantage enough. The people who walk and drive past your shop are the ones most likely to be your loyal customers. I know iiNET sends out similar letters to suburbs in which they recently enabled for their ADSL2+ internet. It is this sort of targeted marketing which is most effective. Just sticking the name of the suburb in doesn't work. I'm speaking to you, real estate agents. Anyway, what do you think?