Over the Christmas holiday season, TV viewers were polarised by the BONDS Aussie remake (or rather distortion) of the 12 Days of Christmas. Here it is for the sake of argument. Ad makers say that when the audience is polarised, then they have succeeded with their ad campaign. So I guess you call this success? Well it definitely stuck in my mind, but not sure whether it made me want to buy BONDS for someone's Christmas present.. thoughts?
Monday, January 23, 2012
Thursday, January 12, 2012
#smokedbywindowsphone at the CES
At the CES 2012, every promotion
1. bring in a crowd
2. leave an impression
3. send people off with a message to share
This promotion was very simple. Give away $100 to anyone who is able to update their Facebook and Twitter with the same message message faster than the Windows Phone representative. However, if you lose, you need take a mug shot holding up a sign that says "My phone just got smoked by Windows Phone". Check out the video for the execution. Great strategy!
1. bring in a crowd
2. leave an impression
3. send people off with a message to share
This promotion was very simple. Give away $100 to anyone who is able to update their Facebook and Twitter with the same message message faster than the Windows Phone representative. However, if you lose, you need take a mug shot holding up a sign that says "My phone just got smoked by Windows Phone". Check out the video for the execution. Great strategy!
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