Monday, January 18, 2010

You Don't Always Need Naming Rights

Photo taken from the 2010 Perth Skyshow

Credit goes to Lotterywest this week after they announced that they will continue to support the Australia Day fireworks with financial support but do not want the Australia Day fireworks to be called the Lotterywest Fireworks and prefer just "Australia Day Celebrations". They said in an article by WAToday that "Of course we want the public to know (about our support). (But) we didn't think that - with the importance of Australia Day - asking for those naming rights was consistent with our overall approach."

Its a good reminder and a great strategy, that a company be consistent with their company ethos and not just pursue things just for the sake of commercial benefit.

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