The geniuses behind Nokia's world brand marketing, 1000 Heads, has outdone themselves with the recent release of the Nokia E72 around the world during the Christmas period, giving every blogger the extra holidays to spend more time writing up their reviews and exploring the E72 to its fullest extent. Locked perspex boxes, guarded by a magnetic lock, were sent to bloggers such as the MyE63 blog with the slick, new Nokia E72 and a poster with a clue that each blogger had to solve to solve the combination lock.
The anticipation of playing with the Nokia E72 would have been overwhelming. Usually bloggers receive the cardboard box that you get your mobile phone in it but this time, with a little more (well spent) dollars, 1000heads made bloggers excited and with such a launch, it is hard to imagine 1000heads doing anything much different from this product launch. How much difference a big perspex box and a little extra effort can make has us awarding Nokia with the marketing strategy of the month.
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