Wednesday, January 6, 2010

Coke v Pepsi this Saturday on Perth Beach

Not sure whether Coca Cola and Pepsi are aware of this but their summer campaigns seem like they are about to go head to head on a Perth beach this Saturday. Coca cola has sent out an invite to all their staff regarding the Coca-cola Bottle Blast which will give people a little experience similar to the summer Coke advertisements that feature a massive coke bottle that blasts people out of the top of the bottle. 

I am quite sure that  you won't get that experience but something fun will be at Scarborough beach looking a little like this - a massive.. bouncy castle? 
Meanwhile, as reported in Mumbrella, Pepsi are doing their summer promotion with a Hit Refresh campaign where the first person to locate a Pepsi button will get a $250 gift card. 

Coca-Cola will be on Scarborough Beach Friday to Sunday from 10am-6pm. 
Pepsi will release their clue on twitter some time between 12pm and 2pm on Saturday. 

Edit: Great Strategy had a look at the Coca Cola promotion on Saturday afternoon. They gave away mini coke and coke zero cans, hats, beach balls and sun glasses. There didn't seem to be as big a crowd as they expected, possibly because of the recent shark scares at Scarborough Beach. 

Pepsi's "Hit Refresh" campaign hardly attracted any participants, with the prize almost forfeited until Asha of Dianella found the button, almost two hours after the start of the promotion. 

Mars Australia was also doing a summer campaign on the beach, giving away free mars bars and an ice sculpture set up not too far away from the Coca-Cola promotion. 

1 comment:

  1. Good pick up - my money is on Pepsi to win, make fun of Cokes inflatables!