Wednesday, June 10, 2009

Highlights of the Week - Your Generation

What do you do when you want to increase your TV audience? Increase the target audience.
What if you don't want to dilute your current demographic appeal? Specifically target other demographics.

If you don't get we're talking about, we're talking about the Channel 10 show "Talkin' 'bout your Generation". The show pits two representatives of three different "generations" against each other to answer questions about everything. Baby Boomers vs Generation X vs Generation Y. From the facebook groups, social commentators would have noticed the huge appeal of reminiscing of the good ol' days whether they be the 70's, 80's or 90's. Its seeing slinkys and hypercolour t-shirts that puts smiles on some people's faces, bemused faces and then followed by "you had to be there" attitudes to the generations that missed out.

Talkin' 'bout Your Generation has averaged 1.3m+ viewers each episode which indicates that someone has hit the right formula with this show. Add to it the expert hosting by Shaun Micallef and a panel of comedians from all the eras, this show has lots still to give. My prediction is that this sort of TV show will be produced more in the coming months where the different "eras" go against each other whilst advertisers laugh their way to the bank.

Tuesday’s (9/6/09) top 15 shows:

  1. Seven News - Seven 1.7m
  2. Talkin’ ‘Bout Your Generation - Ten 1.7m
  3. NCIS 8:30pm - Ten 1.6m
  4. The Zoo - Seven 1.5m
  5. A Current Affair - Nine 1.5m
  6. Today Tonight - Seven 1.4m
  7. Find My Family - Seven 1.4m
  8. Masterchef - Ten 1.4m
  9. Nine News - Nine 1.3m
  10. NCIS 9:30pm - Ten 1.3m
  11. Two and a Half Men 7pm - Nine 1.2m
  12. All Saints - Seven 1.2m
  13. Home and Away - Seven 1.2m
  14. Two and a Half Men 8:30pm - Nine 1.2m
  15. Two and a Half Men 9pm - Nine 1.1m

Edit: Can I just say, I told you so? Great Australian Cook-off

1 comment:

  1. Interesting post. But it’s missing an important part of the equation: Generation Jones, born 1954-1965, between the Boomers and Generation X.

    Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. The Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009.

    It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down this way:

    DEMOGRAPHIC boom in babies: 1946-1964
    Baby Boom GENERATION: 1942-1953
    Generation Jones: 1954-1965
    Generation X: 1966-1978

    Here is an op-ed about GenJones as the new generation of leadership in USA TODAY:

    Here's a page with a good overview of recent stuff about GenJones:

    And here's a five minute video featuring dozens of America's top political commentators discussing the importance of Generation Jones: