Friday, May 1, 2009

Greatest Job in the World

We won't spend too much time talking about this stunt, except to say a $2m campaign attracted over $150m worth of free publicity in the world to advertise a $150,000 one year contract as an island caretaker and blogger. 

This publicity stunt has earnt worldwide acclaim with many touting it as the most successful publicity stunt in the world in 2009. Ok that's enough. 

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