As a means of upgrading the spend per person, Coca-Cola has decided to move drinkers of the 375ml cans and 390ml bottles to 440ml. The cans have already started to appear in IGA as "AFL cans" and the bottles should be appearing in distribution chains soon.
If you are the first to notice one of these drinks, leave a comment with a link to your picture.
Great Strategy, here's a 440ml coke can http://www.flickr.com/photos/jezkerwin/3869381311/
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