Friday, June 17, 2011

Who's Australia's most recognised Group Buy player? Scoopon Cudo Jumponit or Spreets

An interesting comparison between the searches mad by internet users in Australia show the growth in popularity of group buying in the past year and which players have taken off in "name recognition. 

From the graph below, we can see that in WA and South Australia, there is one clear leader - Scoopon which gets more than double the searches than their competitors. It is interesting to note that Scoopon started in the Eastern States but since it spread over to WA and SA, it seems that the website has overtaken its Eastern State counterparts. This could be because of the stronger word of mouth effects in smaller cities. What isn't shown is that the most popular search term has been "perth scoopon". 

This is certainly a trend and comparison worth watching in the coming months. I've noticed Cudo increasing in advertising on tv so one would expect an increase in cudo searches in the future.. 

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