In China, Twitter is banned but to say therefore that microblogging does not exist would be incorrect. Nokia recently held an online "press conference" on Weibo with over 400,000 participants. News sources say, through that event, Nokia was able to sell 1,000 N8 phones showing the immense potential that engaging in social media strategically could be achieved.
"Micro-bloggers could wear a 3D eyepiece to watch Nokia's online 3D promotion video and interact with the company through its micro blog on Sina Weibo, China's largest micro-blogging website."
Nokia has been leading the multinationals in Social Media strategy employing 1000 Heads in London to keep their social reputation in check and following the launch of the N8, a plethora of fans have started blogs and openly endorsed the N8 in spite of mainstream media's critical look at the flagship phone.
On the flipside, managing a crisis on social media has also been proven lately, with Qantas officially joining the Twitterverse with their @qantas_airways Twitter account to counter the negative press and talk on social media regarding their mechanical problems.
But joining twitter does not mean you have the street cred to start your own # hashtag for example. Social media is a very quick way to grow but it can also be a very quick way to die.
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