Monday, February 4, 2013

How To Advertise On Superbowl for Cheap

There is the Chinese saying that where there is a crisis, there is opportunity. And when the lights went out at the Superbowl, some were ready. Ryan Northover put up a great post about how companies took to Twitter to hijack the Superbowl when the power outage became a #Superbowl gamechanger on Twitter. Companies started bidding for sponsored tweets to associate with the search words "power outage". Here are some of the examples cited on Ryan's blog.

No comments:

Post a Comment