Tuesday, June 19, 2012

NAB Rolls Out Honesty Campaign

Once again answering the perennial question about how to convince an audience that a bank can be trusted is the National Australia Bank's latest ad campaign "Honesty shouldn't go Unrewarded" where a lost property stunt is staged to acknowledge honest bystanders who hand in lost property in a shopping centre.

When the person hands in the lost property, their photo is taken and then re-broadcast on various digital screens around the shopping centre acknowledging their honesty, with one even superimposing the do-gooder on a supposed news item. Check it out and tell me and leave a comment if you didn't smile at this promotion. NAB, great strategy!

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