Salsa's Two Free Tacos for Mexican Olympic Medals

There is a recent promotion by the Australian answer to Taco Bell, Salsa's Mex Grill which takes advantage of the Olympics in a clever little way. Salsa's Facebook page has the following banner.

Check out how many likes they have now

They are offering two free tacos to every person that shows up between 2pm - 3pm at their stores on every day that Mexico wins ANY Olympics medals.

This is a clever promotion for quite a few reasons.

Their Facebook page comes alive with this each day Mexico wins a medal

First of all, when you are running a food outlet, any time you are not earning money, you are losing money. Between lunch and dinner time, your staff are being paid to wipe down the counter, talk to each other and stare blankly into space. It is better to use that time to promote your products without cannibalizing your lunch and dinner sales. Giving away two tacos is a small amount to pay for introducing your tacos to potentially a first time customer. This is especially important when you are a new kid on the block.

Secondly Salsa's is increasing their mindshare amongst the general public (that know about the promotion) by making people think about Salsa's every time they look at a medal count.

Thirdly they are linking customers' word association with Mexico to Salsa's so that next time you think about Mexican food, their shops come to mind.

Fourthly if they do get a nice long queue in front of their stores at 2pm, it will make people around their stores wonder what's going on. Not only is word being spread on social media, people in the immediate proximity of the stores will also notice a fast food chain that they might not have noticed before.

So what do you think?

EDIT Comments Now Allowed on Facebook

Facebook has just rolled out a feature that is just another step in the right direction for the social media juggernaut. They now allow you to edit comments that you make to your and other people's posts. The edit history can also be seen. The only exception is that you can't edit your original post which makes sense because you could have a thread like this: Go Miami Heat Nah, Miami sucks, go Thunder! EDIT original post Go Thunder Nah, Miami sucks, go Thunder! So do you like the new change that facebook is rolling out? You can finally go back and make corrections to those typos in your comments rather than sheepishly deleting the comment and re-posting it.

CBA Can-pain revs up for Olympics

Commonwealth Bank who was the subject of various ambush marketing campaigns when they launched their CAN campaign, has started to roll out the CAN ads with quite a clever inclusion of their upcoming sponsorship Olympics. I can admit that during my workout after seeing these ads, CAN'T suddenly came to mind.

NAB Rolls Out Honesty Campaign

Once again answering the perennial question about how to convince an audience that a bank can be trusted is the National Australia Bank's latest ad campaign "Honesty shouldn't go Unrewarded" where a lost property stunt is staged to acknowledge honest bystanders who hand in lost property in a shopping centre.

When the person hands in the lost property, their photo is taken and then re-broadcast on various digital screens around the shopping centre acknowledging their honesty, with one even superimposing the do-gooder on a supposed news item. Check it out and tell me and leave a comment if you didn't smile at this promotion. NAB, great strategy!