NAB Rolls Out Honesty Campaign

Once again answering the perennial question about how to convince an audience that a bank can be trusted is the National Australia Bank's latest ad campaign "Honesty shouldn't go Unrewarded" where a lost property stunt is staged to acknowledge honest bystanders who hand in lost property in a shopping centre.

When the person hands in the lost property, their photo is taken and then re-broadcast on various digital screens around the shopping centre acknowledging their honesty, with one even superimposing the do-gooder on a supposed news item. Check it out and tell me and leave a comment if you didn't smile at this promotion. NAB, great strategy!

Nokia Australia's Amazing Everyday Begins Tomorrow

We've been told that Nokia will be going all out in promoting their Nokia Lumia phones starting tomorrow across the country with a promotion strategy that you will be hearing about very, very soon. 1 March 2012 people will start googling and coming to this site hoping to get some answers. We hope that everyone will leave their comments about what they've noticed in their city.

Nokia print advertising has already started to appear in Melbourne's TimeOut publication featuring Windows tiles which are characteristic of the Windows Phones. How big is this promotion? Let's see tomorrow... but for now, check out what's been happening for Amazing Everyday promotions in Belgium, Denmark or India..




And Nokia in Singapore


If you were wondering where you heard this "Amazing Everyday" promotion before, perhaps it was Hyundai's "Everyday Amazing" ads earlier last year?

How does a Multinational Monitor Social Media?

How does a multinational company such as Nokia watch how you behave on social media with their brand? Here is a video of a "heads up display" view of Nokia's social presence which has been set up in Nokia's headquarters in Espoo, Finland. This six screen command centre gives Nokia employees the opportunity to see how people around the world are reacting to their new product launches and where they sit in terms of social media conversations. You have to admit, that is a pretty awesome set up and one that probably your social media specialist (if you have one) ought to have running in their office.

Bonds 12 Days of Christmas

Over the Christmas holiday season, TV viewers were polarised by the BONDS Aussie remake (or rather distortion) of the 12 Days of Christmas. Here it is for the sake of argument. Ad makers say that when the audience is polarised, then they have succeeded with their ad campaign. So I guess you call this success? Well it definitely stuck in my mind, but not sure whether it made me want to buy BONDS for someone's Christmas present.. thoughts?