Why Social Networking skills are essential in Australia

A Nielson survey has revealed that Australians are the most social network savvy people in the world. Australians on average spent more time using Facebook and Twitter than the US and UK for example. 

Country	Unique Audience (000)	Time per Person (hh:mm:ss)
United States	142,052	6:09:13
Japan	46,558	2:50:21
Brazil	31,345	4:33:10
United Kingdom	29,129	6:07:54
Germany	28,057	4:11:45
France	26,786	4:04:39
Spain	19,456	5:30:55
Italy	18,256	6:00:07
Australia	9,895	6:52:28
Switzerland	2,451	3:54:34
Source: The Nielsen Company

Read the blog entry on the Nielson website here.

Trying to catch a falling star

It's almost midnight and I just had to blog about the Lotterywest ad campaign that has been running in the past few weeks. I realised that the last blog entry was about Lotterywest but that is purely coincidental. Have a look at the video below and see what you think. What makes it so good? Catchy song which sticks in your head (that's why I'm here), great storyline and emphasizes Lotterywest's subtle role in helping community. There are not many ads that you don't get bored of watching.. I am not sure if it is already but I think this ad makes for a great ad for cinemas. Great strategy once again to Lotterywest.. kinda explains why they decided not to require naming rights for Perth's Australia Day Skyshow.

You Don't Always Need Naming Rights

Photo taken from the 2010 Perth Skyshow

Credit goes to Lotterywest this week after they announced that they will continue to support the Australia Day fireworks with financial support but do not want the Australia Day fireworks to be called the Lotterywest Fireworks and prefer just "Australia Day Celebrations". They said in an article by WAToday that "Of course we want the public to know (about our support). (But) we didn't think that - with the importance of Australia Day - asking for those naming rights was consistent with our overall approach."


Its a good reminder and a great strategy, that a company be consistent with their company ethos and not just pursue things just for the sake of commercial benefit.

Coke v Pepsi this Saturday on Perth Beach

Not sure whether Coca Cola and Pepsi are aware of this but their summer campaigns seem like they are about to go head to head on a Perth beach this Saturday. Coca cola has sent out an invite to all their staff regarding the Coca-cola Bottle Blast which will give people a little experience similar to the summer Coke advertisements that feature a massive coke bottle that blasts people out of the top of the bottle. 

I am quite sure that  you won't get that experience but something fun will be at Scarborough beach looking a little like this - a massive.. bouncy castle? 

Meanwhile, as reported in Mumbrella, Pepsi are doing their summer promotion with a Hit Refresh campaign where the first person to locate a Pepsi button will get a $250 gift card. 


Coca-Cola will be on Scarborough Beach Friday to Sunday from 10am-6pm. 
Pepsi will release their clue on twitter some time between 12pm and 2pm on Saturday. 


Edit: Great Strategy had a look at the Coca Cola promotion on Saturday afternoon. They gave away mini coke and coke zero cans, hats, beach balls and sun glasses. There didn't seem to be as big a crowd as they expected, possibly because of the recent shark scares at Scarborough Beach. 

Pepsi's "Hit Refresh" campaign hardly attracted any participants, with the prize almost forfeited until Asha of Dianella found the button, almost two hours after the start of the promotion. 

Mars Australia was also doing a summer campaign on the beach, giving away free mars bars and an ice sculpture set up not too far away from the Coca-Cola promotion.