Google Android started off with a Times Square display of their new Droid's ability to do voice searches over Google. In the campaign droiddoes.com, Google showcases the features that iPhones don't have. People in Times Square were able to speak to the display and have Google search their query on a big screen, powered by Droid.
Also another Great Strategy can be found at XOXO clothing store on 5th Avenue, New York has taken shopfront displays to another (lower?) level. Not only does their shopfront feature real women, they spend much of their time trying on different outfits available in XOXO and another proportion of their time just sitting around in.. not much. It sure draws a crowd but I wonder how many women then decide to buy something from XOXO after they see the clothes modelled in the shopfront. Go to www.whatwillshedonext.com to read or view more on this ad campaign.
